Core

So I looked up the definition of the word core...
- Tough central part of various fruits containing seeds.
-Most important part.

So then I thought about what was important to me individually as a designer. The apple/core links into my faith as a christian with the whole tree of knowledge thing and the fruit thought to have been an apple. I love apple products so that another link. I also went to New York last year which is nicknamed the Big Apple.